The British Texel Sheep Society (BTSS) is a charitable company ltd by guarantee with a range of purposes that include the provision of genetic improvement services to over 2300 breeders. The society collates and supplies resources to manage, measure, and improve the Texel breed in the UK. They have contracted AbacusBio for a variety of projects over the last 7 years. The relationship between the two organizations have evolved over time, giving rise to key genetic improvement strategies and market analysis to strengthen the Texel breed and the society service delivery in the UK.